Pay per Ranking (PPR)
SEO: Employing Analytical Tools, Statistical Techniques, Web Design, and Sound Business Practices to attract Search Engines, and millions of Internet Users to your Website.
We propose to achieve a Page One Google Ranking for: your business with PPR
What we do:
We will work to continually optimize your Google Web Presence and will perform this work on speculation, entirely at our own expense. You risk nothing. Our compensation is entirely Performance-based. Before you commit, we will give you a price quotation for fixed monthly fees which will be billed when your Website achieves Page One Ranking. Your success is our success. You will not be billed for any month that your business does not achieve a First Page position. We require only that you keep our Agreement for at least ninety days after being ranked on page 1, giving us time to do our work. Your business may also achieve Page One Rankings on Yahoo!, MSN, & other Search Engines. Page 1 Rankings on Search Engines other than Google are not billed.
How we do it
New Breed will build three (3) individual micro sites, each designed and optimized for a specific search term related to your business. The sites will have as many pages required and as much SEO work necessary to achieve top Search Engine Rankings. Our fees are based on estimated traffic for the search term - which will be a fraction of the cost of Pay-per-Click rates.
What to Expect
We normally expect a ranking of 5th in Google (or better) in time. Based on a 5th place ranking you can expect about half the exact searches to be visitors on your site. This includes traffic from Yahoo and MSN as well. Over time we expect to get the micro-sites into the top three positions and we will deliver even more traffic, but the fee stays the same. Every micro-site is designed to generate a “Call to action”. The response can be varied, depending upon what works best for your business. You may wish to receive phone call inquiries, or to click on a lead form or a specific page on your main site. The micro-site is a lead generation and sales tool, tailored to the conduct of your particular business, and designed to generate calls, leads and orders.
We continue to work on the sites each month to maintain and increase rankings. We know that if the strategy is not bringing you business you will cancel the service and if the strategy is bringing you business you will keep the service. We assume the risk. We only ask that you commit to a minimum of three search terms and allow them to be ranked for at least three months to allow us to do our job. We will monitor the progress of the site and make adjustments to improve its position.
We require no up-front fees and have a simple Agreement to get started.
Web Marketing Statistics
• It is estimated that there are over 1 Trillion Web addresses in the world today - and increasing daily.
• 2006: Average 2.7 billion online searches per month. 2009: 32 billion searches per month.
• 1992: First text message sent. Today, texts sent & received in 1 day, exceed the total population on earth.
• Google’s search market share is 76%
• Google’s 08 ad revenue was $22 billion; the largest ad platform on the planet.
• 44% of small businesses don’t have a website.
• 82% of people look online for local products and services.
• Of all local searches, 8 out of 10 will call or visit a store, and 6 out of 10 will buy.
• 66% of all commerce takes place on the local level.
• There are 45 million small businesses and independent contractors in the USA.
• 97% of people with online access, research products and service providers before they purchase.
With either Pay-per-click or organic listings (Pay per Ranking), you can expect;
• 45% increase in “Call to action”
• 45% increase in orders
• 43% more page views
• 40% additional visitors
• 38% more time spent on your site
Here’s the most compelling statistic of all…
If your business doesn’t have a well positioned Internet presence…
There’s a 100% chance that your potential customer, searching online for your products and services, will not find you.
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Frequently Asked Questions
On what search engines will my business be seen?
New Breed pushes your information out to all the major search engines. Google, Yahoo. Bing, Ask, About, etc. Many other engines will show your site very quickly. Since more than 70% of all searches are done on Google, that is our main focus.
Why do I need New Breed’s websites, I have one of my own?
New Breed micro-sites not only provide an additional web presence for our clients but more importantly provide an optimized web presence designed for search engines results and additional exposure in the online directories. New Breed drives web traffic to your website through the optimized micro-sites.
Why is optimization so important?
Search engines are in the business of delivering the best, most relevant, results for each search query. This information is obtained through algorithms that travel and catalog (spider) the billions of websites on the Internet to determine which sites are relevant to that particular query. Relevant sites are then ranked from 1 to X and displayed in order. Sites are also valued and ranked by the quality of content. Optimization includes: website content, website structure, Meta keywords, keyword phrases, geographically targeted marketing, inbound links to your site, web traffic, and many other factors that increase the relevancy of an online presence. Without proper optimization, websites are lost in a cluttered Super-Highway of Information.
What’s the difference between Shopping search terms and Buying search terms?
Different keywords produce different results and target different markets. More clicks are not always better. Example: “Toyota” is a search term that would result in a great deal of exposure and clicks. On the other hand, shopping clicks such as: “Toyota RAV-4” wouldn’t get as many clicks, but the resulting clicks would be buying clicks; customers ready to buy that particular car. New Breed uses a combination of broad terms and refined phrases to attract your targeted customers. Often shopping keywords increase competition and your sales staff wastes valuable time with tire kickers while real buyers are ready to make a purchase.
What is Community-Direct?
Community-Direct is an optimization technique that focuses each client’s online campaign to a specific geographic area. This gives customers the ability to target specific areas of a town, neighborhood, entire cities or even larger tri-state regions. Focus your money in your target market!
What’s the difference between Organic links and Sponsored links?
Organic links are the natural results that search algorithms find, rank and list, based on the quality and content of a website. They are typically displayed on the left-side of the search engine results page. Organic listings cannot be purchased and take time and proper optimization before they are shown. Sponsored links are paid advertising links that populate quickly and are typically on the top and right-side of the search engine results page. The cost for this varies greatly depending on many factors such as the specific search term, competition, search volume, and how well the micro-sites is optimized.
Does New Breed get me ranked organically or with sponsored links?
We can do both. However, this presentation covers the PPR SEO organic ranking process only.
Because it takes time and proper optimization for ads to show organically, we do offer an additional package that includes sponsored (paid) links for customers wanting immediate visibility on the search engines (usually within 3 days)
Is PPR a flat fee or a pay-per-click service?
One set pre-determined monthly fee, we do not charge a per-click fee.
How will I know how I am ranked?
New Breed will send you a monthly detailed report of your results.
Does New Breed offer larger regional or national campaigns?
Yes, New Breed offers custom regional and national and international campaigns, each individually targeted and priced.
SAMPLE REPORT
Thank you for choosing New Breed. We appreciate your business and look forward to providing all your internet marketing needs. This email is to give you specific campaign information about your New Breed PPR Campaign - October 2009 Summary: